What Drives Us Forward - explore our Vision, Mission, and Values.

Our Vision

To become the gold standard for youth fitness and mental wellness tools, embedded into every school, grassroots club, and youth sports programme across the UK and globally.

our mission

To transform how children learn about health and sport by combining structured physical development, psychological resilience training, and digital innovation into a single interactive ecosystem that empowers young people to build lifelong healthy habits.

Our Values

Holistic Development

We believe in nurturing the complete athlete - body, mind, and character. Training, nutrition, recovery, and mindset all play an equal role in long-term success.

Safety & Wellbeing

Protecting young athletes is our top priority. From data privacy to safeguarding community interactions, we ensure a secure and supportive environment for every user.

Excellence Through Consistency

We encourage athletes to focus on steady progress, building strong habits that create lasting impact both on and off the field.

Community & Belonging

We foster a connected ecosystem where athletes, parents, and coaches learn, share, and grow together. Success is built in teams, not in isolation.

Innovation with Purpose

We harness technology to empower athletes - using data, wearables, and smart tools to create personalised, actionable pathways to improvement.

Integrity & Fair Play

Sport is more than winning - it’s about respect, honesty, and fairness. These values guide our platform, our partnerships, and our athletes’ journeys.

TEAM BEHIND ATHLETIC IQ

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What Drives Us Forward - explore our Vision, Mission, and Values.

Our Vision

our mission

Our Values

Holistic Development

We believe in nurturing the complete athlete - body, mind, and character. Training, nutrition, recovery, and mindset all play an equal role in long-term success.

Safety & Wellbeing

Protecting young athletes is our top priority. From data privacy to safeguarding community interactions, we ensure a secure and supportive environment for every user.

Excellence Through Consistency

We encourage athletes to focus on steady progress, building strong habits that create lasting impact both on and off the field.

Community & Belonging

We foster a connected ecosystem where athletes, parents, and coaches learn, share, and grow together. Success is built in teams, not in isolation.

Innovation with Purpose

We harness technology to empower athletes - using data, wearables, and smart tools to create personalised, actionable pathways to improvement.

Integrity & Fair Play

Sport is more than winning - it’s about respect, honesty, and fairness. These values guide our platform, our partnerships, and our athletes’ journeys.

TEAM BEHIND ATHLETIC IQ

Scott Hills

Co-founder

Nikolay Kirilov

Co-founder

Ian Gutteridge

Co-founder

Get the ATHLETICIQ APP AND START TODAY

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